Curry talks about retirement plan: Before retiring, he will first plan three major commercial territory, dream of replicating Jordan model
1:07pm, 4 June 2025Basketball
On June 3, according to CNBC Sports, although Golden State Warriors star Stephen Curry has not yet retired from the NBA, he has a clear blueprint for his new career after retirement - covering the broadcast industry, team ownership and the Golf PGA Tour Championship.
The 37-year-old superstar has paved a path for himself in a diverse post-player career. He is currently the CEO of Thirty Ink, which owns media company Unanimous Media, bourbon brand Gentleman 's Cut and marketing consulting firm 7k. Curry revealed to CNBC Sports that he plans to participate in the company's daily operations more deeply after hanging up the boots and assume a more core management role.
But Curry's business ambitions are far more than his own corporate empire. He publicly expressed his vision of following in Michael Jordan's footsteps. Jordan was the major shareholder of the Charlotte Hornets from 2010 to 2023 and is the only former NBA player to date to become the owner of the NBA team's holding.
"He may be the only person in our generation to sit in that position and do it," Curry admitted, "It's fascinating to be a member of the team's holding group and have the right opportunity to influence how the team operates."
Curry has tried his best in the sports investment field. He is an investor in the emerging women's 3-on-3 basketball league Unrivaled and has expressed interest in acquiring a WNBA team. The huge business value provides a solid backing for it: According to Sportico data, Curry ranked second in the global athlete income list with a total revenue of $153.8 million (salary + endorsement) last year; Forbes estimates that Jordan's net worth is as high as $3.5 billion. After retirement, Curry is likely to join NBC, ESPN or Amazon's NBA studio programs, which could bring in millions of dollars in annual revenue. Curry confirmed that he would "definitely" consider working on broadcasting, but stressed that he would not make hasty decisions.
"I'll be more patient," Curry said. He compared the two modes in which former NFL star Tom Brady immediately joined Fox after retirement, and current teammate Draymond Green served as a TNT analyst as an active player.
What is even more surprising is that Curry is already carefully planning to enter the PGA Tour Championship - a top tour designed for former PGA players over the age of 50. Although he is 13 years away from his 50th birthday, as a top amateur expert, he has won the championship in the 2023 US World Championships and even defeated many professional players.
"This is definitely an interesting goal worth pursuing," Curry said of the PGA Tour Championship with great expectations. "If you are not a former PGA champion who has transformed from 50, it is extremely difficult to make it into this tour. But I will definitely try it. I have seen someone preparing for the same goal."
From CEO to team owner, from commentator seats to golf, Curry's retirement plan outlines a business and sports map far beyond the boundaries of the court. When asked if he would have his own NBA team like Jordan, the all-time three-pointer answer was meaningful: "When the opportunity is right, why not?"
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