Bayern official: Casper serves as the club s marketing and sales director, taking office in early 2026

Hupu September 29th, Bayern Munich officially announced that it had officially completed the high-level structure adjustment and announced the appointment of Rouven Kasper as the club's marketing and sales director. The 43-year-old sports economist will officially take office on January 1, 2026, after he served as director at the Stuttgart Club.

Casper's career began with Sportfive, a global marketing agency, joined Bayern Munich in 2016, serving as president of Asia, and was fully responsible for the club's Asia-Pacific business in 2021.

Bayern Club Chairman and Chairman of the Supervisory Board Heiner said: "We are very happy to welcome such an outstanding talent with international experience. The Supervisory Board firmly believes that Casper is the best candidate to lead Bayern to continue to achieve his ambitions in the fields of market and sales, especially he is very familiar with our club."

Casper himself emphasized in his statement: "Thank you for your trust and active exchanges in me in the past few weeks. I am very much looking forward to working with colleagues and the entire team. Being able to participate in Bayern's future development is both an honor and a driving force for me. We will continue to maintain the club's global influence while promoting economic growth and laying a solid foundation for Bayern's sports success."

This appointment marks a further layout of Bayern in market expansion and global brand strategy.