The truth about the return of Jordan Wizards: Rescue, Competitiveness and the Ambition of a Business Empire

"God of Basketball" Jordan made a comeback in the Wizards in 2001. On the surface, this incident is like the old man trying to play basketball, but in fact, there is a triple script behind it: business games, national sentiment and personal ambitions. Old fans know that every decision of Jordan is like his back jump shot—it seems casual, but it is actually accurate in calculating.

First Level: The "hero of the market" after 9/11

On September 11, 2001, the United States suffered a terrorist attack, the whole country was in panic, and the economy plummeted. Half a month later, Jordan announced his return and donated all his $1 million salary for the first season to the victims' families. This operation can be called the "Sports Version of Roosevelt's New Deal" - Wall Street's stock market was sluggish, NBA ratings plummeted 29%, Stern was so anxious that he jumped, and Jordan's comeback directly made the Wizards' tickets empty in seconds, and the number of live broadcasts across the United States increased by 6 times. What's even more ruthless is that he appeared in the Wizards No. 23 jersey (the number that should have been retired), and the league actually approved it to release it, which clearly wanted to revitalize the market with the halo of God.

The second layer: the paranoid "sniper sniper battle"

Another motivation for Jordan's comeback is purely "the big brother in the martial arts world is not convinced by the juniors and steal the limelight." In 2000, he was interviewed and saw the media clamoring for Kobe, Carter and Iverson, and sneered on the spot: "Are these kids worthy?" Trainer Tim Grover revealed that Jordan secretly trained 9 months before his comeback to prove that "I will still teach you how to be a human being at the age of 40." The most classic is the 2003 All-Star Game. He faced Marion's defense and used a signature backward to accurately kill, as if saying: "The throne of the league, I didn't nod, no one can sit firmly!"

The third level: the "stepping stone" of the business empire

But the hardest part of the truth is Jordan's boss dream. In 2000, he invested in the Wizards as a small boss, but the team lost so much that they were all shorts left, ranking last in the league in the market. The old man thought: "If you can't save Washington when smoking cigars in a private room, you might as well bring goods in person!" Sure enough, after his comeback, the Wizards' market value soared by 37%, and he made a profit of US$50 million in two years. Unfortunately, he was finally fired by his boss Polin. But this operation paved the way for Jordan - in 2010, he bought the Bobcats (now the Hornets), which completely fulfilled his dream of becoming the team boss.

Jordan's comeback is based on feelings on the surface, but in fact it is the precise launch of top commercial IPs. Save the market? Make a reputation; slap the younger generation in the face? Have a happy mentality; get a team? Gathered experience. The only miscalculation is that the Wizards did not make the playoffs, but who cares? The old man averaged 20+5 per game, and he was nearly 40 years old and could score 51 points in a single game. How could this be a comeback? It is clearly the last lesson for the younger generation: "God is always God."