Adidas 400 million sponsorship fee in 10 years, Tudor: Juventus needs 3 contracts to be more competitive

The Turin Sports reported that Juventus continues to increase revenue through a new sponsorship agreement, and this time they will sign a new contract with Adidas worth 408 million euros.

Just earlier this week, the Zebra Corps announced a "important new partnership" with cryptocurrency company WhiteBIT to become their new official partner.

Now this Turin local sports daily claimed that Juventus and Adidas also reached an agreement, and both parties will extend the contract expired in 2028 to 2038. Adidas has sponsors of approximately 43 million euros each year, reaching 408 million during the agreement period.

Adidas is expected to be more than just Juventus' jersey sponsor, but will also hold some summer pre-season training camps in Herzogen Orach in early August. The Turin giants have confirmed in May that their main jersey chest sponsors for the 2025-26 season will be Jeep and Detroit Tour. These were negotiated before Francesco Calvo officially left for Aston Villa to take over the new position.

Il Bianconero reported that the Portuguese sports club would rather sell Victor Zhekelais to Juventus, and the Zebras are striving to sign the Swedish striker this summer to make major adjustments to the front line before the new season.

Since Coventry transferred to Portugal Sports by himself, Zhekelais has maintained a high goal efficiency, attracting the attention of many European giants. He has contributed more than 100 goals in two seasons, making himself one of the most comprehensive strikers in European football.

The Zebras are in urgent need of a productive striker, especially Vlahovic, who is increasingly likely to leave the team. Juventus is currently participating in the Club World Cup and qualifying for the next Champions League, which gives them more financial strength than they have in recent seasons. They plan to use this advantage to recruit and ensure Tudor has the players he needs to compete on all fronts.

According to Il Bianconero, Portugal Sports is open to the sale of Jekelais and has identified Juventus as the preferred destination because they believe Juventus will be more likely to spend a lot of money than other suitors. While Arsenal and Manchester United are still very interested in the striker, Portuguese Sports believes that Juventus can meet their economic needs.

The report also emphasized that Portuguese sports attach great importance to their past relationship with Juventus, and in previous negotiations, the Turin giants have maintained professional and smooth relationships. Dzekelish is also reportedly open to joining the Italian giants, although he has admired the Premier League in the past. Juventus will provide him with an opportunity to play a key role in an ambitious team.

Although they are interested, Juventus cannot sign Zhekelais without first making a large-scale sell-off. They are expected to sell Vlahovic first, AC Milan is still in touch with the Serbian striker and will act quickly to sign the Swedish star if Juventus can reach a deal.

Zhekelais is a strong and smart striker who is very suitable for Tudor's system. His experience in Portugal and international arena convinced Juventus that he may be a long-term solution for their lack of offense.

"Turin Sports"

1. Juventus, have you heard Gasperini's words? The Roma coach ignited the club's World Cup. "They looked for me, but I refused. I could leave my mark on the Red Wolves, and that was the right decision." Comoli and the new executives' mission is to make Juventus the top choice again and bring the club back to its peak. The general manager flew to Washington to cheer for the team, and Gisoft may serve as sports director. Tomori Leoni, intersecting with Milan's transfer.

2. Tudor is full of confidence: "The team is as emotional as Elkan." Tomorrow morning, Kroo and Ilditz start.

3. Turin, another son of art: Sothil came for Baroni. Porta: Caprile is open.

4. "Inzaghi Jr. agreed to go to Arabia before the Champions League final."

5. Extreme fans' trial: Bereta and Milan fan Luci were sentenced to 10 years in prison.

6. Dzeko is coming, Florence's dream. Serie B: Inzaghi coaches Palermo.

"Milan Sports"

1. Tudor asked for reinforcements: "Juventus, complete three signings." "We need three signings to become competitive, only victory is the most important." Osmeen was the first target (Osmeen, Wesley and Ederson). Tonight in Washington, the club's World Cup debut.

2. "Before Paris Saint-Germain, Inzaghi Jr.." Riyadh Crescent revealed the agreement with Inzaghi Jr. Inter Milan was surprised: disappointment and embarrassment. Extreme Fans' Trial: Bereta and Luci were sentenced to 10 years in prison.

3. Zhaka's mission: Tare is in Germany, a quote close to reaching an agreement.

4. Gasperini's promise: "We will restart Rome." Gisophie left.

5. Parma's bet. The coach is Questa from Arsenal: he is only 29 years old.

"Roman Sports"

1, Zhekelais played the ace: Juventus, the breakthrough is here. Agent: "He can leave 70 million, with a written commitment." Victor, a document leaving Portugal Sports. Swedish striker's agent Hassan Setinkaya said he had a letter that could avoid paying the termination fee. Elcan and Comoli met in the United States.

2. Gasperini officially entered Rome: the feeling of being with Ranieri. Gagong: "I rejected Juventus. I will leave my mark here. Dybala? Inappropriate players do not exist. "The pot maker welcomed him and joked: "He also made me very unhappy. "Jisofi left, Masala's biggest favorite.

3, "Inzaji? He signed after the finals. "But Riyadh Crescent said: "We had reached an agreement before the Champions League final. ”

4, Milan, Mitrovic's solution.

5, Naples, for the meeting of Endoje.

Juventus coach Tudor said that the team needs three more signings to become competitive next season, but emphasized that the club did not set a minimum goal in the club's World Cup, because the opponents there will be "unpredictable." ”

At 9 a.m. on June 19, the Zebras will play against Ain at the Audi Stadium in Washington, opening the first game of the Club World Cup. Tudor replaced Mota in March and has coached 9 games, so the Croatians do not think that Juventus has just started a new chapter now.

"I won't define it like this, it's more like a continuation." The team is the same, except for Rugani and Kostic, who have returned from loan. Continuing to work with players who have absorbed our approach in recent months is an advantage, we are not starting from scratch, we have a working foundation behind it, which has helped us a lot. There are definitely fewer things that the players don't know, and I know these boys very well, both on a personal and professional level. ”

After qualifying for the Champions League, Tudor's contract was automatically extended to 2026, but the club further renewed his contract with him last week until June 2027. "I never felt that the team was uncertain, and everyone knew me very well. Maybe, from the outside, it seems like something different, but I can assure you that I always feel comfortable and the boys are excellent in terms of professionalism and willingness to sacrifice. I was in a mental bubble at the time and was really focused. ”

Juventus owner John Elkan met with the team at Turin last week and is now flying to the United States to cheer. "He is our motivation, he came to Continenta to visit us and encourage us to participate in the club World Cup with our winning ambitions. He made it clear, I saw him full of energy, he conveyed a strong message of Juventus style, and the players appreciated it. ”

Juventus is in the same group with Ain, Wyda AC and Manchester City. "Everything is new, so it's hard to form an opinion. We don't know much about our opponents, and the competition remains to be discovered. As we move forward, we have a clear idea, but we have not set a minimum goal yet. I've never been following this, we only focus on our work and ourselves. ”

"We can't underestimate these teams, they come from leagues that don't have a wide attention, but they know how to win. It’s not easy to prepare for a club game that you know very little about, we’ve studied them, but they’re still unpredictable, which is why we need to be highly focused and we have to go all out. Ultimately, it's our confrontation with ourselves. ”

Talking about his coaching style, Tudor said: “I like to put pressure on it, and now everyone does it. It's good to move forward, but you have to look back, and you shouldn't give up anything. Football requirements are getting higher and higher, you cannot be superficial, you need to be open-minded and not let yourself be bound by the labels people put on you. ”

Finally, Tudor confirmed that Juventus needs three new players to become a reliable championship contender in the 2025-26 season. “I still believe this, with three new signings, the team will become more competitive. In addition, important players like Bremer will return, who is training with Kabar in the United States. I'm very happy with my players, the club will do its best, and I'm sure we'll be stronger than last year. ”