Midea has become the official global sponsor of the AFC Asian Cup, Women s Asian Cup and Asian Qualifiers

Asian Football Federation (AFC) announced a new global partnership with Midea, the world's leading home appliance brand. Midea is a world-class brand covering the fields of white goods, vacuum cleaners and kitchen appliances, committed to providing smart life solutions to consumers around the world.

This multi-year cooperation agreement will start from the AFC Asian qualifiers in June this year and will last until the final play-offs in November. At that time, the list of all AFC national teams participating in the 2026 FIFA World Cup will be determined. After the Asian qualifiers, Midea will also cooperate with the AFC in 2026 to sponsor the AFC Women's Asian Cup and the AFC U23 Asian Cup. Among them, the AFC Women's Football Asian Cup held in Australia will surely inspire the new generation of football players in the host country and the entire Asian region. At the same time, in the AFC U23 Asian Cup held in Saudi Arabia, each team will not only compete for the championship title, but also qualify for the 2028 Summer Olympics. Midea will also participate in the 2027 AFC Asian Cup as a global sponsor. This will be the first time this top Asian men's football event has been held in Saudi Arabia. In addition to these major events, Midea and AFC have also announced that their cooperation will cover all men's and women's youth national team events, as well as indoor futsal football national team events.

(PR Newswire Headline)