Yantai Football Association and Luyang Sports held a strategic cooperation signing ceremony

Jellyfish.com reported on May 28 (photographed by YMG All-Media Reporter Jin Haishan) In order to deepen cooperation between sports and enterprises and promote the high-quality development of the sports industry, on May 27, Yantai Football Association and Yantai Luyang Sports Goods Co., Ltd. officially signed a strategic cooperation agreement. Relevant leaders of Yantai Municipal Sports Bureau, representatives of contracted companies and media reporters witnessed this important moment together. At the signing ceremony, Hao Zhongbo, Vice Chairman and Secretary-General of Yantai Football Association, and Geng Runnan, Deputy General Manager of Yantai Luyang Sports Products Co., Ltd., signed an agreement on behalf of both parties. This cooperation is based on the core concept of "complementary advantages, sharing resources, mutual benefit and win-win, and seeking common development". It aims to integrate resources between the two parties, jointly promote the development of Yantai football, and help Yantai's healthy and civilized cities to build a healthy city and a civilized city.

Sun Juncheng, deputy director of Yantai Sports Bureau, pointed out at the symposium that this cooperation is an innovative practice of the integrated development of sports and enterprises, and will effectively promote the two-way empowerment of football and the sports industry. "By building a platform, both parties will promote the popularization of sports culture, the upgrading of event operations and the cultivation of youth football talents, and inject new impetus into Yantai's sports industry." Zheng Xiaoping, chairman of Yantai Luyang Sports Goods Co., Ltd., said that the company will give full play to its advantages in the fields of sports equipment research and development, production and marketing promotion, and combine the professional resources of the Municipal Football Association to explore a new model of integration of "sports + culture + industry" to help Yantai build a regional sports brand.

According to the agreement, the two parties will work together to strengthen cooperation and exchanges in youth training, event holding, sports and cultural construction, etc. At the same time, promote industrial integration, jointly develop football-themed derivative products, and expand the sports consumption market; enhance Yantai's sports influence through event operations, public welfare activities, etc.

This strategic cooperation marks the entry of Yantai's sports industry into a new stage of coordinated development of "government, enterprise and society". Wang Hongbo, chairman of Yantai Football Association, said that the two sides will use football as a link to integrate resources and innovate models to provide citizens with richer sports services and add vitality to the high-quality development of the city.

The cooperation between Yantai Football Association and Luyang Sports will promote Yantai's sports industry to scale and specialize. The two sides expressed that they will continue to deepen cooperation and use pragmatic measures to promote the resonance of sports and urban development, and contribute to the construction of a vibrant Yantai.