BYD s gold dollar football is intended for Brazil?

Build Our football dream, BYD spreads red envelopes all over the world!

BYD previously spent 75 million to sponsor the unsatisfactory Chinese men's football national team, and it won five years of signing, which surprised the circle. However, just a few days later, BYD began to spend money on football again, announcing a three-year strategic partnership with Serie A Inter Milan Football Club and becoming an inter Milan global automotive partner.

According to the agreement, BYD will provide more than 70 cars to Inter Milan executives, technical staff and first-team players. These more than 70 cars are composed of BYD Sea Lion 7 and Tengshi Z9 GT. The first BYD car delivered to Inter Milan Club is the BYD Sea Lion 7 painted in blue and black color scheme. Later, this Inter Milan BYD Sea Lion 7 will be launched in Milan, Italy.

In addition, the Tengshi brand will also officially land in Europe within a few months. BYD obviously wants to use Inter Milan's influence in Europe to boost Tengshi.

In addition to sponsoring Inter Milan, BYD also sponsored the 2024 European Championships and even the 2025 U21 European Championships, which is very rich. But to be honest, BYD sponsors the European Championships, but sponsoring Inter Milan is a typical example of pleasing half and offending half, because Inter Milan has a city rival called AC Milan...

AC Milan has more fans around the world than Inter Milan, especially in mainland China, where AC Milan has more fans than Inter Milan. BYD is so deeply bound to Inter Milan, and AC Milan fans are afraid that they won’t even look at BYD. BYD may risk losing some fans and consumers.

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If that is the case, why does BYD still have a special liking for sponsoring Inter Milan?

In explaining why Inter Milan is sponsored, BYD's official rhetoric includes this sentence: "In South America, an important market for BYD Group, Inter Milan has nearly 90 million fans, thanks to the many South American champions who have shaped the club's history."

Moreover, in the entire official press release, BYD only mentioned one South American market.

Indeed, in South America, Inter Milan has much more fans than AC Milan. In history, there are many South American players in Inter Milan's lineup, especially Brazilian players. Not to mention anything else, the names are center Ronaldo and Adriano, winger Jail, left-back Robert Carlos, right-back Macon, center-back Lucio, Miranda, goalkeeper Cesar. The Brazilian gang in Inter Milan's lineup that year - right-back Macon, central defender Lucio and goalkeeper Cesar, even dominated Inter Milan's triple-champion.

So this matter is about Brazil again. After all, BYD was sued for enslaving Chinese workers in Brazil not long ago. This incident had a huge negative impact on BYD internationally, and the intensity of this negative impact was much higher than what we felt at home.

From this, BYD sponsors Inter Milan, in addition to brand promotion in the European market, it also has a crisis public relations element that pleases Brazilian consumers. To put it bluntly, if 10% of this sponsorship is used on one's own compatriots, the result will not be today.

By the way, what will be the way to pay for the sponsorship BYD to Inter Milan? Is it a check, or cash, or a Dilian?